paid media specialist
The customer journey starts with a question. And consumers expect answers. Yext puts businesses in control of their facts online with brand-verified answers in search. By serving accurate, consistent, brand-verified answers to consumer questions, Yext delivers authoritative information straight from the source — the business itself — no matter where or how customers are searching. Taco Bell, Marriott, Jaguar Land Rover, and businesses around the globe use the Yext platform to capture consumer intent and drive digital discovery, engagement, and revenue — all from a single source of truth. Yext’s mission is to provide perfect answers everywhere.
Yext is seeking a Paid Media Specialist based in our headquarters in New York City. Reporting to the Director of Demand Generation, this person will be responsible for buying and optimizing media across paid search platforms and other paid & organic digital marketing channels. They will optimize the global digital marketing strategy with North America expertise input and maximize the channel performance through strong execution and follow up to achieve sales and pipeline goals.
This is a terrific opportunity for someone who has a passion for understanding our target audience and reaching them at the right time with the right content using the right channels to drive conversion, all while optimizing budget towards increased awareness and engagement with key decision makers. You must thrive in a dynamic, fast-moving organization that makes data-driven decisions.
Marketing campaigns that drive demand for Yext around the globe utilizing and optimizing our marketing mix which may include various components of search, social and display (immediate priorities are social and SEM)
Plan, execute and consistently optimize multiple campaigns across several industries and sectors, some of which may have slightly varying goals and business objectives
Constantly test various creative options to drive towards the highest engagement and lowest cost per acquisition possible with all campaigns
Ability to execute on keyword research, competitive analysis, A/B creative testing, landing page optimization and bid management
Support ABM priorities with customized campaigns based on campaign sponsor priorities
Review and communicate campaign performance regularly through written summary reports and verbal presentations.
Passionate about digital marketing and eager to learn more
Advanced analytics capability with an aptitude for quantitative analysis
Creative thinker who is also highly organized with excellent project management skills managing multiple projects simultaneously
1-2 years paid search experience
Proficiency with Google Analytics (or another web analytics tool) and Salesforce
Experience in a B2B marketing organization
Knowledgeable about SEO and conversion rate optimization best practices
Detailed knowledge of integrated digital Paid Media Specialist
Oversee the launch and execute marketing and paid search best practices